Stavros Kaperonis
BSc. | MSc. | PhD.

Assistant Professor
Department of Communication, Media and Culture
Panteion University of Athens-Greece
skap@panteion.gr | UX/CX expert

Adjunct Assistant Professor
Department of Business Administration
Athens University of Economics and Business
(International Marketing Management & Advertising and Communication Management)
skap@aueb.gr
About me

Dr. Stavros D. Kaperonis works as Assistant Professor in the Department of Media, Communication, and Culture at Panteion University of Social and Political Sciences, Athens, Greece. He holds a BSc (Hons) from the School of Science and Technology, Department of Natural Sciences (HOU), an MSc in Services Management from the Department of Business Administration, Athens University of Economics and Business and a Ph.D. in web aesthetics and usability from the Department of Public Administration, Panteion University of Athens-Greece. Dr. Kaperonis has participated in many research projects, and he has been teaching at undergraduate and postgraduate programs of Media, Communication, and Design in Greece, since 2015. He has been invited to give guest lectures in Italy and China. He teaches as adjunct professor at the Athens University of Economics and Business. The main research interests of Dr. Kaperonis includes UX, CX, UI, HCI, e-aesthetics, e-atmospherics, Communication management, Design & Communication strategy, web design, brand design, visual identity, Social media, AI/AR/VR/XR/MR environments, Video storytelling, new media tools, data visualization, strategic information systems planning, services customization, business process modeling, and management. His research work has published in Conferences, Journals, and Chapters of edited books.

Working Experience
2023-Today
Panteion Univeristy of Social and Political Sciences
Department of Business Administration
Assistant Professor
2019-Today
Athens University of Economics
and Business
Department of Business Administration
MSc in Services Management
External Lecturer
2019-Today
Athens University of Economics and Business
Department of Business Administration
Visiting Assistant Professor (407)
2015-Today
Panteion Univeristy of Social and Political Sciences
Department of Communication, Media and Culture
Laboratory Teaching Staff
1996-2015
Panteion Univeristy of Social and Political Sciences
Director of Department of Communication, Media and Culture and administrative staff
1996-2003
Art Director
Expertise

UX, CX, HCI, UI, web Usability, web atmospherics/aesthetics, Design Communication, Digital Design, Video editing & Storytelling, AI/AR/VR/MR/XR, brand design, visual identity, Social Media, Marketing-Management, Cultural Communication, Digital Creativity, Digital apps, data visualization, New Media, Business Administration.

    Books and Articles
    1. Identification of Common Trends in Political Speech in Social Media using Sentiment Analysis, 9th International Euro-Mediterranean Conference (EuroMed 2022 | Social and Information Networks), https://doi.org/10.48550/arXiv.2210.07600
    2. Media literacy in video production. An experiment with university students, 2021 - Homo Virtualis 4 (1), ISSN 2585-3899 ∫ https://doi.org/10.12681/homvir.27345
    3. How Social Media Factors Influence User's Travel Purchase Intention, 2019 - IARIA Journals
    4. The Impact of Social Media on user's Travel Purchase Intention (ISSN 2308-4464), Nov 2018 - The Seventh International Conference on Data Analytics, Special tracks: DAPSeD: Data Analytics in Profiling and Service Design, November 18, 2018 to November 22, 2018 - Athens, Greece
    5. An Approach to Web Adaptation by modelling User Interests using TF-IDF: A Feature selection and multi-criteria approach using AHP, Jun 2018 - The Thirteenth International Multi-Conference on Computing in the Global Information Technology ICCGI 2018
    6. An Approach to Modelling User Interests using TF-IDF and Fuzzy Sets Qualitative Comparative Analysis, Feb 14, 2018 https://link.springer.com/
    7. Aesthetic affect on the users’ behavior as an element of web atmospherics. Which factors (e-atmospherics) are critical to engage the users with the platform, 2018 - International Conference “The creative contagion. Media, industries, storytelling, communities”
    8. Chapter in Book: A Framework for Analyzing the Impact of Data Analytics and the Internet of Things on Digital Marketing, 2018 - Techno-Social Systems for Modern Economical and Governmental Infrastructures, IGI Publishers, USA
    9. Virtual networks: Why do students use Instagram?, 2018 - Homo Virtualis 1 (1): 4-12, 2018 ISSN: 2585-3899 ∫ doi:10.12681/homvir.18622
    10. Integrating the Balanced Scorecard and Web analytics for Strategic Digital Marketing: A multi-criteria approach using DEMATEL, Nov 12, 2017 - 6th International Conference on Data Analytics-Data Analytics 2017, 12-16 November, Barcelona-Spain, ISBN: 978-1-61208-603-3
    11. The impact of website design on user’s behaviour while searching for information. Which Factors (e-atmospherics) are critical to engage the user with the platform (case study of e-gov), 2017 - International Conference November 19-21, 2017, Fudan University - Shanghai, P. R. China and Ohio University, USA
    Working Papers

    The impact of video storytelling in user experience with mobile devices

    User Experience & video Interaction design with VR and MR (a conceptual model)s

    The Interaction Between YouTubers and Teenagers

    Artificial Intelligence and User Experience in the Retail Industry: Fashion Stores

    Impact of advertisement in User Experience

    Effect of e-atmospherics in User Experience

    Honors & Awards

    The Impact of Social Media on User's Travel Purchase Intention

    Integrating the Balanced Scorecard and Web analytics for Strategic Digital Marketing: A multi-criteria approach using DEMATEL

    An Approach to Web Adaptation by Modelling User Interests Using TF-IDF: A Feature Selection and Multi-criteria Approach Using AHP

    #4

    User Experience & Interaction Design for AR/VR/MR/XR

    Curriculum Vitae

    Dr. Stavros D. Kaperonis is Laboratory Teaching Staff in the Department of Media, Communication and Culture at the Panteion University of Social and Political Sciences, Athens, Greece. He holds a BSc (Hons) from the School of Science and Technology, department of Natural Sciences, an MSc in Services Management from the Department of Business Administration at Athens University of Economics and Business and a PhD in Design (web aesthetics) and web usability from the Department of Public Administration at the Panteion University of Athens-Greece. Dr. Kaperonis has participated in many research projects and he has been teaching at undergraduate and postgraduate programs of Media, Communication and Design in Greece, since 2015. He has been invited to give guests lectures in Italy and China. Main research interests of Dr. Kaperonis includes web design,
    UX, CX, UI, HCI, e-aesthetics, e-atmospherics, visual identity, web design, brand design, AI/AR/VR/MR/XR environments, Communication management, Design & Communication strategy, services customization, Social media, new media tools, strategic information systems planning, Fuzzy set Qualitative Comparative Analysis (FsQCA), business process modeling and management.

    He teaches "Media and Digital Applications: The design as the channel of communication from the traditional to the digital environment" at the Postgraduate program "Information Society, Media and Technology" of the Department of Communication, Media and Culture of the Panteion University. He is the director of "Spam Radio" web station of the Department of Media, Communication and Culture-Panteion University. Ηe is an external associate partner in the Postgraduate Program "Administration of Services" of the Athens University of Economics and Business. He has taught at Zhejiang University of Media & Communications in Shanghai and the University of Firenze. He holds seminar certificates from the Universities of SDA Bocconi Italy, USI Universita della Svizzera Italiana, Zurich's ETH University and the University of Monaco. He has been a co-organizer at many workshops in Mobile Journalism, Journalism and Social Media and entrepreneurial journalism in collaboration with the Konrad-Adenauer-Stiftung Foundation and journalist Elina Makri. In 2016, he was co-organiser the first Athens Startup Weekend on Entrepreneurial Journalism with the support of the US Embassy. in Athens and in collaboration with Tow-Knight Center for Entrepreneurial Journalism at CUNY Graduate School of Journalism. In 2018 he was co-organiser at the second "Athens Startup Weekend & Summit on Entrepreneurial Journalism: Audio and Radio Innovation Edition" in collaboration with Antenna Music.

    He has participated in international conferences with referees and he has published conference papers in Springer and other publishers. His reseach has been award twice with the Best Paper Award. He has published a chapter in book with IGI Global Publications.
    He participated as a member of the organizing committee at conferences and he has supervised a large number of postgraduate and undergraduate theses. He is an design expert in the following issues: posters, newspapers and magazines, photo editing, video and audio editing, e-aesthetics, usability, consumer experience, HCI and social network management.
    Contact info
    136, Syngrou Avenue, 17671 - Kallithea, Athens-Greece
    Office ST3 (New Building, 6th floor)
    skap@panteion.gr
    Google Scholar | Scopus | Orcid | Web of Science
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